NEW YORK, NY (June 22, 2022)—Emerald Holding, Inc. (NYSE:EEX) (“Emerald” or the “Company”) today introduced Mentera, a new brand focused on developing more effective workplace solutions for addressing the nation’s growing mental health crisis. Mentera’s aim is to create and foster a more connected community of mental health experts and leaders through both a 365 digital platform and in-person forum focused on improving mental health through the workplace. The inaugural Mentera conference and exhibition is scheduled for May 16-17, 2023, at the Hyatt Regency Salt Lake City.
In a recent nationwide survey conducted by Mentera, top executives at more than 500 mid-to-large companies identified the mental health of their workforce and employee retention, which is often linked to mental health, as the most important human resource issues. The survey further revealed that employers want to know more about how benefits programs, planning optimization, tools, services and performance analytics can help create better workplace solutions for the mental health of their employees.
Leading the foundational brand and audience building efforts for Emerald’s new Mentera division are industry veterans Wilfred Krenn and Wendy Wiesman. Krenn comes to Emerald with more than 15 years of experience as a mental health startup founder and therapist and serves as Brand Leader for Mentera. Wiesman joins Emerald after more than 15 years in sales and marketing with health focused organizations Blue Cross & Blue Shield and Optum. Her role at Emerald includes building Mentera partnerships and strategic alliances.
“Improving mental health has become a top priority for employers and this recent first-hand research further validates the degree to which leaders across all industries are struggling with the ‘how’ to serve the needs of many,” said Krenn. “Our goal is to help connect all key stakeholder groups while focusing their collective expertise in support of better mental health solutions and successfully addressing the associated challenges in new and creative ways.”
Mentera has found that better education, networking and collaboration among stakeholders is vital and will bring together C-suite, VP/director-level and other corporate leaders charged with improving the mental health and wellbeing of their employees. These decision makers, combined with the expertise of innovators, service solution providers, payers and health care providers, will help to better define the mental health solution set most applicable to any one vertical, job role or organization type. Overcoming the current stigma associated with addressing mental health in the workplace and better serving the individual needs of employees is what this collective effort seeks to deliver.
“Industry leaders have expressed the need for a more connected community as key to optimizing resources for organizations while helping address the complexities of meeting the mental health needs of different population types,” said Wiesman. “By bringing the experts to the table, we can together make the best decisions for the most effective solutions and Mentera is designed to do exactly that. We are keenly focused on the current mental health crisis in the workplace to help ensure more successful outcomes for all.”
Mentera’s 365 digital platform will be designed to create opportunities for stakeholders to connect virtually, provide ongoing collaboration and present new product offerings. The Mentera conference and exhibition will be structured to help employers more strategically source the most effective mental health services and solutions from providers while providing valuable educational resources and networking opportunities.
This winning combination of an in-person event and digital platform makes it easier to stay connected and opens new doors while demonstrating Emerald’s market leadership in this space.
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 150 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com
Kenny Thomas, Manager, Communications
Beth Cowperthwaite, SVP, Communications